Here’s what several of these seminars offer:

“Connect before you collect: How to establish rapport with a patient before you dig for the dough.
Learn all the profitable secrets about developing target files.”

            and

“In 2006 the AMA changed conscious sedation CPT codes to ‘moderate sedation’
- which resulted in many carrier reimbursement policy changes. If you’re not up to speed on these changes, you could risk losing payment for these sedation services."

"Think a non-par provider can’t get paid for moderate sedation? Think again ... You’ll find out how!
If you’re a non-par provider: How to get paid when your insurance company denies the service.
3 Steps to follow to ensure payment when you¹ve opted out of Medicare.

"But you can learn all you need to know to rake in the deserved bucks in just one hour"
         
                   ***********************

"And all you have to do is enroll for an audio seminar at $239 a CD from audioeducator.  www.audioeducator.com"

And we wonder why health care costs are so high!  Our game and blame health care battlefield has pitched physicians against their patients because of money.  We no longer have time with our physicians because the primary care doctors are paid so poorly that they have to see more and more patients in less and less time to make ends meet.

This is not the way to practice medicine.

And who is really raking in the dough with these ads?  At $239 a CD, I would bet the speaker.

I am a Rotarian. Rotary has a four way test:

1.    Is it the Truth?
2.    Is it Fair to all concerned?
3.    Will it build Good Will and Better Friendships?
4.    Will it be Beneficial to All Concerned?

Sadly, these seminars and nearly all of health care marketing, fail this simple test. 

If there are cases to be made for reform -- these seminars should be part of that case. Our coding and billing system would be a critical thing to reform.  Doctors only get paid by doing something to you. What they do is coded on a CPT scale, which is actually owned by the AMA.

We have so micromanaged our health care system, that we have forgotten what a health care system should really do -- promote people’s health.   We really recommend the books Overtreated by Shannon Brownlee and Epidemic of Care by George Halvorson and George Isham, MD.  We're not the only ones who know that the emperor wears no clothes!

Enough of this game and blame battlefield!  Let¹s build that system together.
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And, watch our website for some interesting news this coming week.

Cheers and more later.

Kathleen